Doom and Unmitigated Failure

Tom Perkins (yes that Tom Perkins of VC fame, HP Board infamy and ex-husband of romance writer Danielle Steele) is quoted on one of the sailing websites I frequent as writing the following –

SailingAnarachy Editors
Your speculations about the yacht Maltese Falcon are simply preposterous. I wish you doom and unmitigated failure.

Sincerely, Tom Perkins

I love the saying “Doom and unmitigated failure” it is just so…… final, so complete, so full of disgust. I can imagine Gene Wilder playing Willy Wonka, following up his famous “I said good day sir!” With a vehement “I wish you doom and unmitigated failure!” However, when used with the proper intonation, the phrase can take on a whole new Eyeore like quality. And better yet the sarcastic / ironic twist can be played as well.

So why am I thinking of this phrase today ? Well I noticed a new store opening up on Queen Anne, on the corner of McGraw and Q.A. Ave, across from A & J …the name appears to be “Eat Local”, but the logo/graphic is so hard to read I’m not sure what it is. It is hard to believe that the proprietor feels that a logo like that will drive business to this emporium …I have no idea what the place is going to be about, but already I’m very cautious – public signage is so important with developing that first impression with the community/retail public. I’d really be interested in reading the business plan and understanding where the owner feels that they will be able to fit into the already crowded Queen Anne consumer market….I honestly wish them well, but from initial indications it sounds like ….“Doom and unmitigated failure”